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Pragati Pehnawa

Discover traditional craftsmanship and contemporary designs tailored for rural lifestyles.

Embrace Rural Chic

Rural Style

Explore traditional craftsmanship and contemporary designs tailored for rural lifestyles.

Chic Comfort
a man with a long beard wearing a hat
a man with a long beard wearing a hat
woman wearing brown long-sleeved shirt on green grass field
woman wearing brown long-sleeved shirt on green grass field

Discover outfit ideas and styling tips for rural fashion.

Elegant Charm

Learn about the stories behind handpicked fabrics and accessories.

Cultural Heritage

Explore curated collection celebrating the rich cultural heritage.

Rural Chic Fashion Blog

Discover traditional craftsmanship and contemporary designs celebrating rural India's rich cultural heritage. Join us on a journey to redefine fashion in rural India.

a farm with a barn and silos in the background
a farm with a barn and silos in the background
woman in white long sleeve shirt and blue denim jeans standing on brown field during daytime
woman in white long sleeve shirt and blue denim jeans standing on brown field during daytime
man in black jacket standing in front of brown wooden framed glass window
man in black jacket standing in front of brown wooden framed glass window

Our Story

Explore outfit ideas, styling tips, and stories behind handpicked fabrics and accessories that reflect the charm of rural India.

Rural Fashion

Explore curated collection celebrating traditional craftsmanship and contemporary designs tailored for rural lifestyles.

a woman in a white dress standing on a branch in the woods
a woman in a white dress standing on a branch in the woods
man holding camera near barn house
man holding camera near barn house
man standing atop desert sand dune
man standing atop desert sand dune
woman standing in the middle of green grass near sea at daytime
woman standing in the middle of green grass near sea at daytime